Job Information
AECOM Strategic Marketing & Clients Director, Transportation - Hybrid in Atlanta, Georgia
Company Description
Work with Us. Change the World.
At AECOM, we're delivering a better world. Whether improving your commute, keeping the lights on, providing access to clean water, or transforming skylines, our work helps people and communities thrive. We are the world's trusted infrastructure consulting firm, partnering with clients to solve the world’s most complex challenges and build legacies for future generations.
There has never been a better time to be at AECOM. With accelerating infrastructure investment worldwide, our services are in great demand. We invite you to bring your bold ideas and big dreams and become part of a global team of over 50,000 planners, designers, engineers, scientists, digital innovators, program and construction managers and other professionals delivering projects that create a positive and tangible impact around the world.
We're one global team driven by our common purpose to deliver a better world. Join us.
Job Description
AECOM is seeking a Strategic Marketing & Clients Director for our Global Transportation business line.
This position will offer flexibility for hybrid work schedules (to include a combination of in-office presence and virtual/telecommute) to be based from a variety of locations in the US or Canada.
The Global Business Line Strategic Marketing and Clients Director will support the strategy and business goals of the Global Transportation Business Line and the Enterprise Marketing strategy. They will develop and implement measurable, client-focused and strategic marketing and marketing communications initiatives and campaigns to support growth and engagement.
They will be an integral part of both the Global Business Line leadership team and the Enterprise Strategic Marketing team; and be expected to collaborate extensively within those teams, as well as across a global network of teams, liaising with business development leaders, operations and regional marketing teams, reporting into the Chief Marketing Officer and the Global Business Line Leader.
They will be responsible for meeting a series of KPIs, including contributing to the financial success of the Global Business Line.
They will demonstrate a deep understanding and experience of brand, marketing strategy development, strategy delivery, business development, CAM, marketing communications and client experience; in support of the pre-positioning and capture of key pursuits.
They will provide a strong client focus, championing the voice of the client by defining, prioritizing and leading the development of insights, strategies and marketing plans aligned with business and marketing goals.
Responsibilities:
Leads the development of insights about AECOM, its environment and its clients that impact the Global Business Line, including NPS, Client Listening, bid feedback and the development of trends through the use of Salesforce, Qualtrics, Insight and desk top research.
Promotes a strong client focus and leads marketing strategy formulation. Feeds into business strategy and ensures adequate investment is secured to deliver strategic campaigns.
Leads the alignment of the marketing strategy for the Global Business Line, ensuring that plans cover the whole client journey and align with the regional business line plans
Working with the CAMs and the Director of Client Experience, leads the development of the desired client experience in the business line to drive loyalty and client advocacy.
Uses a deep understanding of clients to influence how AECOM measures the client experience. Supports the global business line in delivering activities that enhance satisfaction and experience.
Supports the development of brand strategy and articulates desired brand positioning in key transportation sectors.
Support engagement with key policy makers as part of the overall marketing strategy for the Transportation business line.
Supports geopolitical and industry engagement to help shape policy and pre-position AECOM as a leader in the sector and in the pursuit of key projects.
Develops pre-positioning strategies to support the capture of identified key pursuits.
Collaborating with the regions, develops targeted, pursuit-driven business-line specific campaigns that prove return on investment.
Attributes/skills
Self-starter with the ability to work as a positive, energized and adaptable team member
Exceptional collaborative influencing skills
Highly developed written and oral communication skills, including the ability to present ideas and influence senior leaders.
Extremely strong relationship building skills.
Demonstrated ability to champion and drive ideas/programs
Excellent organizational and time management skills, able to work under pressure and prioritize effectively
Able to demonstrate passion, energy and drive, especially in the face of resistance.
Qualifications
Minimum Requirements
- BA/BS plus 12 years of relevant marketing experience or demonstrated equivalency of experience and/or education including 4 years of leadership experience.
Preferred Qualifications
Formal marketing training or qualification (e.g. CIM).
15 years’ experience in a similar role in a professional services or AEC firm environment, preferably including transportation
Global organization experience preferable but not essential.
Proven experience with brand, marketing strategy (development & delivery), business development, and client account management and marketing communications
Experience developing & implementing strategic marketing initiatives and campaigns with a focus on pre-positioning and capture.
Additional Information
- Relocation assistance is not available for this position.
Offered compensation will be based on location and individual qualifications. The expected range is $160,000.00 - $225,000.00.
About AECOM
AECOM is proud to offer a comprehensive benefits program to meet the diverse needs of our employees. Depending on your employment status, AECOM benefits may include medical, dental, vision, life, AD&D, disability benefits, paid time off, leaves of absence, voluntary benefits, perks, U.S. and global well-being programs, employee assistance program, business travel insurance, service recognition awards, retirement savings plan, and employee stock purchase plan.
AECOM is the world’s trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. On projects spanning transportation, buildings, water, new energy and the environment, our public- and private-sector clients trust us to solve their most complex challenges. Our teams are driven by a common purpose to deliver a better world through our unrivaled technical and digital expertise, a culture of equity, diversity and inclusion, and a commitment to environmental, social and governance priorities. AECOM is a Fortune 500 firm and its Professional Services business had revenue of $14.4 billion in fiscal year 2023. See how we are delivering sustainable legacies for generations to come at aecom.com and @AECOM.
Freedom to Grow in a World of Opportunity
You will have the flexibility you need to do your best work with hybrid work options. Whether you’re working from an AECOM office, remote location or at a client site, you will be working in a dynamic environment where your integrity, entrepreneurial spirit and pioneering mindset are championed.
You will help us foster a culture of equity, diversity and inclusion – a safe and respectful workplace, where we invite everyone to bring their whole selves to work using their unique talents, backgrounds and expertise to create transformational outcomes for our clients.
AECOM provides a wide array of compensation and benefits programs to meet the diverse needs of our employees and their families. We also provide a robust global well-being program. We’re the world’s trusted global infrastructure firm, and we’re in this together – your growth and success are ours too.
Join us, and you’ll get all the benefits of being a part of a global, publicly traded firm – access to industry-leading technology and thinking and transformational work with big impact and work flexibility. As an Equal Opportunity Employer, we believe in each person’s potential, and we’ll help you reach yours.
All your information will be kept confidential according to EEO guidelines.
ReqID: J10111451
Business Line: Corporate
Business Group: Corporate
Strategic Business Unit: Office of CSO
Career Area: Marketing & Communications
Work Location Model: Hybrid
Legal Entity: AECOM